Sparrow’s Daughter is a New York City–based event planning studio, helmed by me, MaryLouise Sparrow. Guided by deep reverence for the art of gathering, I believe in the power of events to meaningfully punctuate our lives.

My role is to translate your story into atmosphere and to design experiences that are grounded in purpose, authenticity, and joy.

I plan both personal and professional events, including brand launches, fundraising dinners, influencer events, end-of-year celebrations, full-scale weddings, and wedding coordination.